Refining a Designer’s Digital Identity: The RoCo&Xander Brand Experience
Partnered with the founder and designer of RoCo&Xander to bring her vision of relaxed luxury to life through a refined brand presence and curated online store. Collaborated closely on brand storytelling, digital identity, and ecommerce strategy to ensure the new site reflected her design philosophy while providing a seamless, elevated shopping experience. The result is a modern, user-friendly platform that beautifully showcases her collection and connects customers to her story — a thoughtful blend of design, functionality, and brand purpose.
rocoandxander.com